Andy Samberg sings Neil Diamond's 'Sweet Caroline' in a hilarious Super Bowl ad for Hellmann's.
commercial, the comedian puts a delicious twist on the rock icon’s signature hit “Sweet Caroline” to pay tribute to the power of mayonnaise.Watch Lady Gaga Cover Mister Rogers’ ‘Won’t You Be My Neighbor?’ in Powerful Super Bowl Ad Teaser— which stars Jackman as a Diamond tribute performer — premiered in theaters, Hellmann’s dropped its spot for February’s Big Game on Tuesday .
In it, Samberg appears as “Meal Diamond,” who interrupts diner patrons with an impromptu musical number.Saturday Night Live alum sings while sporting a flashy blue jumpsuit and puffy ’60s/’70s hair. “Ham touching ham/ Touching cheese/ Touching you/ Sweet sandwich time/ Hellmann’s makes it taste so good.” At the end, actress Elle Fanning appears, looking confused as “Meal Diamond” squirts a helping of mayo on her sandwich. In a statement, Samberg said of the campaign, “I’ve long been known as a great lover of all things sandwich. One could almost say it’s been my life’s great calling. So, when I was asked to take part in singing the sandwich gospel atop the highest peak of all monoculture, there was but one answer, and that answer was a simple, ‘Yes, I will do that with aplomb and joy upon this glorious day. Yes, please and thank you, and all praise to Neil Diamond.'”. It’s one of 53 entries Diamond has accumulated on the chart over the course of his career, along with No. 1 hit “Song Sung Blue,” which inspired the title of December’s movie starring Jackman and Kate Hudson. This year isn’t the first that Hellmann’s has tapped into pop-culture nostalgia for its Super Bowl ad. In 2025, the company got Meg Ryan and Billy Crystal to reunite on screen for a commercial recreating the iconic diner scene inHUNTR/X’s ‘Golden’ Makes History for K-Pop Atop Billboard’s Adult Pop Airplay Chart HUNTR/X’s ‘How It’s Done,’ the New Radio Single From ‘KPop Demon Hunters,’ Debuts on Pop Airplay Chart. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google
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