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Advancements in customer data, SaaS, marketing technologies and AI-generated content have revolutionized business operations, but they also present unique challenges.
Embracing a composable, customer-first approach to building your MarTech stack is not just about staying ahead of the curve or keeping up with the latest trends.Overall, while there are challenges associated with composable MarTech, its benefits make it an attractive option and future-proof strategy for organizations seeking greater tech stack flexibility and agility.
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Bridging The Gap Between Generative AI, Data And Composable MarTechAndy Kaiser is CEO & cofounder of Ninetailed, with a background in psychology, marketing, data and entrepreneurship. Read Andy Kaiser's full executive profile here.
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Microsoft Should Acquire OpenAI, HCL, BCG & Other Technology, Service & Strategic PartnersI am the Thomas G. Labrecque Professor of Business Technology in the Villanova School of Business at Villanova University where I teach strategic technology, AI & emerging technology. I conduct research on technology management best practices, social media, analytics, cloud computing and technology adoption. I am the author/co-author/editor of 36 books on information technology, technology trends and business technology management. My most recent books - The Digital Playbook: How to Win the Stra
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