Andrew Keith, who joined Selfridges in 2020, will leave as CEO in the fall, and be replaced by André Maeder, CEO of Selfridges Group.
His tenure was certainly eventful, encompassing COVID-related lockdown and travel restrictions, the sale of Selfridges, the bankruptcy of its co-ownerAccording to an internal memo seen by WWD, Keith is leaving of his own accord, and plans to pursue new ventures. André Maeder, CEO of Selfridges Group, will take over his responsibilities.
“The launch of the Selfridges Strategy under Andrew’s leadership has resulted in many new customer innovations and enhancements. He has also been instrumental in helping to drive and champion the brand’s creative expression through a roster of world-leading collaborations and thought-provoking campaigns. We thank Andrew for his hard work and wish him all the very best in his future endeavors,” Chirathivat added.
Maeder, a retail veteran, said he was looking forward to working with the Selfridges team. “We will focus our efforts on innovation, enhancing customer experiences, and maintaining the exceptional quality that defines our legacy. Together, we will ensure that our brand continues to set the standard in the industry, providing the unrivalled offering Selfridges is renowned for.”in the store. Central took its stake after Signa, its partner in the business, fell on hard times.
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