TUI, the world’s biggest tour operator, says demand from the UK is being held back by the government’s inconsistent travel advice
That’s been the optimistic message from a slew of travel businesses over recent weeks. It was echoed on Thursday by TUI, the world’s biggest tour operator, when it released third quarter earnings. However, despite adding 1.5-million new bookings since May, the company — based in Hanover, Germany — noted that UK travellers have yet to match the enthusiasm of their European counterparts for holidays in Mediterranean hotspots.
The German company said demand from the UK was being held back by the government’s inconsistent travel advice, which was creating uncertainty for consumers. That includes the high cost of testing, which TUI is subsidising for its UK customers. While sales have picked up over the past two weeks, Brits cancelled more holidays for most of this year than they booked. That is in stark contrast to Germany, Belgium and the Netherlands, where sales mostly exceeded cancellations.
Even Europe remains volatile. Travel has been less restricted since July 1, when the EU’s digital Covid certificate exempted holders from testing or quarantine. But bookings from both the Netherlands and Germany dipped after governments temporarily tightened restrictions in response to rising infections.
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