Murky reds, uncertain blue-greens — what are this year’s COTY picks trying to tell us?
Major paint companies are unveiling their Colors of the Year, with this atmospheric, deep blue — dubbed “Encore” — a pick by Valspar. COTY season is here — that time of year when paint companies, after months of tea-leaf and tarot-card reading, announce their respective Color Of The Year.
This year, the direction is not so clear. We’re still waiting on a few big dogs, like Benjamin Moore, PPG Paints and Dunn-Edwards. But of the paint companies that have announced 2025 COTY picks, two chose a deep reddish brown, two opted for soft greenish-blue and a fifth went with a bold blue the color of painter’s tape.
C2Paint’s Color of the Year pick is a burnt, brownish red, Raku, that draws inspiration from a centuries-old pottery method used in Japan. HGTV Home by Sherwin-Williams has named Quietude, a cool sage hue, as its Color of the Year. : This cool sage green hue with a slight blue undertone is serene, says the brand’s press release, “Quietude reminds us to slow down and look for happiness in the everyday small moments.”
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