Archaeologists reveal traces of early tourism. From graffitied buildings to rowdy beach resorts, learn how ancient travelers shaped modern tourism.
During the height of the summer tourism season, frustrated residents in Barcelona organized protests. Some carried signs that read “tourists go home” and paraded them past restaurants packed with travelers. Others aimed water guns at diners and sprayed them while they tried to eat.
“We know from archaeological evidence that Augustan travelers... often purchased and kept various types of souvenirs that reflected their journeys and their personal interests,”Common keepsakes included small figures or medallions dedicated to Apollo, Diana, or Jupiter, Lominé says. Travelers brought back jewelry, and Lominé says that scrolls made from parchment or papyrus were also desirable souvenirs, especially among educated tourists.
Less than 10 percent of men in Augustan society were able to read and write Latin, so Lominé says this meant the graffiti belonged to urban, wealthier citizens.
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