Muffy's Flowers & Gifts in Anchorage is gearing up for a busy Valentine's Day, facing early demand and increased flower costs.
Valentine's Day is one of the busiest days for florists and Muffy's Flowers & Gifts in Anchorage is gearing up for the surge in orders. Sharolyn Wyeth, the owner, says her team is in the midst of controlled chaos, working hard to fulfill the many requests for floral arrangements. Wyeth shared that she and her staff typically stay up late the night before Valentine's Day to ensure all orders are ready for delivery. This year, however, they've been surprised by the early demand.
They've already sold out of some flowers and had to place additional orders from California. Wyeth believes the fact that Valentine's Day falls on a Friday this year is contributing to the early surge in sales.The increased demand is accompanied by a significant rise in the cost of flowers. Wyeth reports a 20% increase in floral prices compared to last year. She attributes this to several factors, including soaring transportation costs. Typically, transportation costs account for 20% to 25% of her expenses, but this time of year, they surge to around 60%. Despite the challenges, Wyeth and her team are prepared to handle the Valentine's Day rush. They are fueled by caffeine, glitter, and ribbon, determined to bring joy to their customers on this special day
VALENTINES DAY FLOWERS PRICES DEMAND ANCHORAGE
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