AncestryHealth reveals Ancestry's strategy to generate long-term revenue — a critical concern for genetic testing firms:
Business Insider Prime the company would pursue a health screening service. Notably, the company has chosen to forego the direct-to-consumer approach favored by competitor 23andMe, opting instead to provide physician-ordered tests through a partnership with PWNHealth.Available at launch, AncestryHealth Core will inform customers of their genetic risk factors and carrier status for hereditary diseases.
AncestryHealth Plus will offer a more comprehensive picture of genetic health and offer regular health updates. AncestryHealth Plus will be more expensive than the Core — $199 versus the Core's $149 price tag — but the potential insights the test offers for consumers are likely to outweigh the higher cost.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ancestry CEO Margo Georgiadis on launch of Health DNA tests - Business InsiderAncestry's DNA test has traced the family histories of more than 15 million people. Now the genealogy giant wants to map out your health history.
Read more »
19 places we shop for women's workwear — and the best styles to buyI asked seven women at Business Insider to share which stores they shop at for workwear — here are 19 recommendations, from classics to new startups.
Read more »
Vidmob signed its first ad agency deal, with Havas Health and You - Business InsiderVidmob claims to help turn ads into dozens of clips fit for social media. Now the startup seemingly designed to take down agencies signed with one.
Read more »
Microbiome is next frontier for digital health: Viome, DayTwo, Vivante - Business InsiderDespite uBiome's demise, investors and entrepreneurs see the microbiome as a lucrative opportunity. Here's how the companies they're betting on plan to succeed.
Read more »
5 ways to make the most of a business trip to Milan - Business InsiderMilan may be one of Europe's biggest financial centers, but there's also plenty to do for fun, too — from dining to culture.
Read more »
Amazon announces 18 finalists for small business awards - Business InsiderAmazon customers can vote for their favorites in the categories of Small Business of the Year, Women-Owned, and Owner Under 30.
Read more »