Data suggests that the ANC remains the most searched for political party and terms queried shows a sustained thirst for current news on the party.
DA leader John Steenhuisen addressing the media outside the Pretoria High Court. Picture: @Our_DA/Twitter
Digital analyst Michele Venter of Bold Online Marketing said that a mountain of work is required by parties to dent public opinion favourably and influence voters. “The Democratic Alliance seems to be the only party trying to generate interest in what it has to say outside of social streams, with a proper newsroom, where it posts daily. Yet there’s also a disconnect between message dissemination and gaining new audiences for it.”
The Gauteng 2022 party election and its tripartite alliance follows in search terms, while curiously, a growing number of people want to understand whether the ANC is left or right-wing.
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