Analytics Firm Whip Media Banks $50 Million, Promises New Tools for Valuing Content-Licensing Deals

Whip Media Group — formed by TV Time’s acquisition of Mediamorph last year — closed a new tranche of $50 million in funding that the company claims will let it build unprecedented…

Whip Media Group — formed by TV Time’s acquisition of Mediamorph last year — closed a new tranche of $50 million in funding that the company claims will let it build unprecedented tools for determining the value of TV show and movies in the global entertainment market. The funding was led by prior investor asset-management [...]AT&T Q4: WarnerMedia Takes $1.2 Billion Hit on HBO Max Investment, Telco Loses 1.

AT&T’s top line was stung by its investment in HBO Max in the fourth quarter of 2019 to the tune of $1.2 billion in “foregone licensing revenues.” The telco also continued to see rapid deterioration in its pay-TV business, losing a total of nearly 1.2 million subscribers in Q4. WarnerMedia — comprising Turner, HBO and [...

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