Analysis | Putting the massive Fox News settlement in perspective

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Analysis | Putting the massive Fox News settlement in perspective
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Analysis: The $787,500,000 payment for making false claims about election fraud is hard to wrap one's head around. Let us help.

The volume of $787,500,000 in one-dollar bills is just about equal to the. So imagine melting down the Eiffel Tower, filling the equivalent volume with ones and having to hand that over to someone.

Last year, as Fox News host Sean Hannity was spending hour after hour promoting Republican candidates for the House and Senate, Iby comparing it to the going ad rate for his show. In the third quarter of that election year, those prime-time spots were running about $76,000. If we assume, inaccurately, that those spots are always that expensive, Fox News would need to run 10,362 ads for, say, MyPillow to make up the difference.

That’s three days, 14 hours and 20 minutes of Mike Lindell hawking pillows and sheets. Or, assuming that each Hannity program includes 15 minutes of ads, nothing but MyPillow ads during Hannity for 345 straight nights. Of course, Fox and its affiliated corporate entities are not operating on the same economic level as you or me. For a large American corporation, three-quarters of a billion dollars is a lot but hardly incapacitating. It is, in some sense, just a cost of doing business.

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