Analysis: Mike Pence appears set to launch his 2024 presidential campaign. His party has turned away from not just his brand of politics, but him personally. Few major candidates have been so broadly disliked. But one was named Donald Trump.
Which is about where Pence would start his 2024 campaign., we should hardly expect such a reversal for Pence when he launches his campaign. Trump benefited from being a well-known but largely undefined political entity. So when he launched his campaign on a theme of harsh opposition to illegal immigration, a large segment of the GOP ate it up. Over time, he convinced most of the remaining holdouts.
Pence, by contrast, has a well-established political brand that he apparently won’t be abandoning. He’ll probably run a traditional, conservative, focused on ideas that have become less popular on the right, including supporting Ukraine, entitlement reform and free trade.This is, in some ways, the campaign Pence has to run, because anything else would be a major departure for him. But the gamble seems to be that the party might ultimately return to its foundations for whatever reason. That would necessitate a large-scale Republican Party break with Trump and Trumpism. Pence’s bad numbers can’t really improve unless Trump’s numbers revert.
For now, Pence is remarkably off the radar for a former vice president, and it’s not just the image numbers. While a slight majority of Republicans still like him, a recent CBS News poll showed 57 percent of Republicans said they would
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