Morgan Stanley's new Apple analyst points out that the lead time for the iPhone 14 Pro Max is the longest for a similarly positioned Apple device is six years.
Investment house Morgan Stanley has a new analyst covering Apple who is named Erik Woodring. After running an analysis of the current lead times, Woodring issued a note to Morgan Stanley's clients. A lead time measures how long it will take you to receive a product that you've ordered from the moment that you placed the order. In this case, the lead times that are being tracked by Woodring are those for all of the new iPhone 14 models, both Pro and non-Pro.
Morgan Stanley's new Apple analyst reveals that iPhone 14 Pro pre-sales are exactly what Apple expectedand in it, Morgan Stanley's new Apple analyst notes that the lead time for the iPhone 14 Pro Max in the states is the longest of any Apple product in the last six years . The average lead time for Apple's most premium iPhone model is 36.5 days. That is a week longer than the 29.
Woodring didn't have a lead time for the iPhone 14 Plus which will be the line-up's battery champion according to Apple. That's because the non-Pro 6.7-inch model won't ship until October 7th compared to tomorrow for the three other handsets. Apple planned on"gently leading" consumers to buy the more expensive iPhone 14 Pro models for obvious reasons
Keep in mind that while lead times are fun to look at , they are based on other factors than just consumer demand. The supply chain plays an important part in a product's lead time as does the ability to quickly ship products to consumers. In the case of the iPhone 14 line-up, especially the way Apple made the Pro units more desirable than the non-Pro phones, we'd say that the numbers are very much an indication of public demand.The iPhone 14 is now available to order at AT&T.
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