![[ANALYSIS] Narratives and tactics in alternative online videos](https://i.headtopics.com/images/2022/4/26/rapplerdotcom/analysis-narratives-and-tactics-in-alternative-online-videos-1518900522983604224.webp)
'Alternative videos' on YouTube are being used to discredit 2022 presidential candidates and the electoral process, a FactsFirstPH study finds.
The continued growth of the online video platform YouTube provides Filipinos with increased access to information. Unlike traditional text-heavy formats, online videos present information using audio and video while allowing for interaction through the comment section and live chat. These characteristics make online videos more appealing and contribute to its ascent as the preferred mode of accessing information. More importantly take part in shaping the narrative and influence voter choice.
Second, alternative videos are products of alternative structures. Traditionally, the ability to broadcast information is limited by capitalization, controls, and skills. It is limited to organizations who have the financial resources to produce and disseminate information. These organizations tend to follow a hierarchy in the editorial process and are often reserved for individuals with demonstrated professional skills acquired either through education or experience.
There are also videos circulating online that discredit the electoral process. Several revolve around the electoral protest filed by Marcos, Jr., in relation to the 2016 vice presidential elections. One video casts doubt on the integrity of the 2016 results. It features a spliced clip of a group of individuals handling what appears to be election-related paraphernalia. It is followed by an unidentified individual claiming that they have videos to prove election fraud conducted in Mindanao.
On the other hand, there are also many examples of alternative videos that discredit any other outcome. This could condition the public, especially supporters of Marcos, Jr., to question the legitimacy of the electoral process and the next president.
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