New VIP+ Analysis: Trends in postseason sports over 10 years show which leagues are more predictable, with higher seeds winning more often.
The most exciting time of year for sports fans has seen TV audiences decline in recent years, although not to the extent thatVariety Intelligence Platform conducted a survey with the Maru Group that found younger fans are more likely to believe league playoffsVIP+ has built upon that, with exclusive analysis unveiled during its webinar on May 11, “The Changing Face of Sports Viewership,” which will also dive further into factors behind the decline in finals viewership.
While not the only factor behind the decline in finals viewing — others include cord-cutting, streaming via MVPD or VMVPD app and the impact of a lack of crowds during the pandemic on the TV-viewing experience — the overall predictability of the higher seed winning is a likely factor in waning interest. Sports, by nature, are designed to be competitive.
VIP+’s analysis suggests the NBA postseason has always been highly uncompetitive, with the best teams typically always winning. In our subscriber report “” we touched upon how younger fans were growing disconnected with watching regular season games.
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