U.S. big-bike maker Harley-Davidson and British rival Triumph have revved up India's premium motorcycle market with aggressively priced models that analysts said could dent the over half-century dominance of local champion Royal Enfield.
A Triumph Speed 400 bike is displayed in this handout image obtained by Reuters on July 18, 2023. Bajaj Auto Ltd /Handout via REUTERSand British rival Triumph have revved up India's premium motorcycle market with aggressively priced models that analysts said could dent the over half-century dominance of local champion Royal Enfield.
"These are aspirational brands," said Kotak Securities auto analyst Rishi Vora. "For people who were thinking of buying a Harley or Triumph earlier, the price points weren't accessible. Now, they are." The pricing and brand cachet of the Harley-Davidson X440 and Triumph Speed 400 could cut Royal Enfield's share of India's 250 cc-plus segment to 75% from over 90%, Kotak said. Royal Enfield's nearest model is the Classic 350 starting at 193,000 rupees.
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