Analysis: Biden’s 2020 launch is a strikingly single-minded message about Trump
By Aaron Blake Aaron Blake Senior political reporter, writing for The Fix Email Bio Follow April 25 at 8:12 AM The theory of lanes in a presidential primary is somewhat overwrought. The idea that more liberal candidates like Sens. Bernie Sanders and Elizabeth Warren are competing for a defined, more liberal universe of voters, while former vice president Joe Biden and Sen. Amy Klobuchar are competing for moderate voters doesn’t always break down so neatly.
“At that moment, I knew the threat to this nation was unlike any we’ve seen in our lifetime,” Biden says, adding: “We are in a battle for the soul of this nation.” That may seem an uncharitable summary of Biden’s launch message, but it’s what he says — literally. His launch video also makes almost no mention of policy or what issues he’s running on. It’s all highflying rhetoric about who we are as a country.
The second is that Biden has the heft to make it work. Whatever else you think of Biden, he is a former vice president and perhaps the most engaging speaker in the 2020 field. While other candidates could try to bite at Trump’s ankles, Biden will have no trouble driving a message, given his CV and his current position atop the polls.
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