Analysis: “Favorability” is a tricky metric that depends on a few other things. Don't just take recent numbers for Robert F. Kennedy Jr. and Ron DeSantis at face value.
But a lot fewer people have an opinion about Kennedy than Biden, Trump or DeSantis. That’s made more obvious if we scale each circle to the percent of respondents who had an opinion about the candidates. For Biden, it’s 98 percent. For Kennedy, it’s 58 percent.with an opinion
For Kennedy in particular, though, there’s a very important additional bit of context. If we look at the adjusted favorability just within each candidate’s party — the group that will be most important in selecting the party’s nominee — we see that Kennedy is suddenly among theparty, though, Kennedy does unusually well.
The second-most interesting candidate on that chart, though, is former New Jersey governor Chris Christie. See how his circle sits right on the diagonal line? That’s because his favorability rating with Republicans is exactly the same as his favorability with Democrats. That would be useful if 1) he were running in a general election, not a primary; and 2) the shared rating were a lot higher.For Kennedy, there’s another consideration, of course.
This is the caveat that should be applied to DeSantis’s numbers above. Yes, he’s faring well with Republicans. But over the past seven months, his favorability has slipped.
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