Analysis-Apple set for music, TV streaming fight in India after Airtel deal
)'s partnership with India's second-biggest telecoms firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind the likes of Spotify (NYSE:
Apple builds many of its iPhones in India yet its handsets make up just 6% of the country's 690 million smartphones, versus around 2% in 2019, Counterpoint Research data showed.In India, Apple Music will become available to premium users of Airtel's Wynk music app, which will eventually close. Airtel will pay Apple a per-user fee"significantly" lower than the monthly $1.20 charged each for Apple TV+ and Apple Music in India, said the telecom industry source.
Hinting at the market's potential, Netflix has repeatedly said it targets 100 million users, without fixing a time frame. Airtel, which as telecoms provider lags only Reliance Jio by subscribers, plans to offer packages with several months' free access to Apple TV+, said the second telecoms source.
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