We caught up with ana_d_armas to hear about her role as CIA agent Paloma in Bond film 'No Time To Die' as well as her new partnership with the Natural Diamond Council.
can be seen running along a beach at sunset, enjoying a lavish outdoor meal in the sun, and gazing wistfully out to sea, all while wearing some of the finest jewelry known to man. It is, to put it frankly, a vision of the ultimate movie star idyll; how we all picture the other half spending their summers. Like most of us right now, though, de Armas’s current setup is a little more prosaic—and certainly not where she was expecting to be at this point in the year.
“She's a CIA agent from Cuba, and she's wearing this dress and these diamonds because she's on a mission and she needs to blend in, so everything is there for a reason,” she continues, before adding, with a laugh: “Trust me, I didn't want to be in London in the cold wearing that dress and high heels!” Still, de Armas is keen to emphasize how central her collaborations with costume designers are to building the characters she so viscerally inhabits.
While diamonds serve as a central part of Paloma’s mysterious allure, through her partnership with the Natural Diamond Council, de Armas is hoping to bring something a little more 21st-century to the glamorous decadence of your typical Bond girl’s wardrobe. It’s when talking about the work of the council to make the diamond industry more transparent and ethically responsible that de Armas becomes most animated.
She explains these priorities as something that have felt obvious to her at every stage of both her life and career. “I think the values and priorities and beliefs of my generations have shifted in a way,” she says. “I don’t think I’m unique in believing strongly in sustainability and human rights and equality and giving back to communities, and making sure people are not being exploited by multinational companies and all of that.
Yet, whether it’s using jewelry as an essential storytelling element to bring her character to life, or to add a little sparkle to a red carpet outfit, for de Armas the universal appeal is simply explained. “When the Natural Diamond Council approached me with the campaign, their focus wasn’t just on the glamour and the beauty of the diamonds, but also what a diamond represents,” she says. “It's not just a physical thing.
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