An X-rated wine? This California label goes the risqué route...
The back story: Sure, sex sells. But could it also move a bottle of vino?
The idea is not to take things too seriously. SLO-Down founder Brandon Allen says, “The philosophy has always been to make wine a little more approachable and fun…The labels, much like the wine, are my outlet for creative self-expression.” What we think about it: Surprise! For a wine that has “gimmick” written all over it, this is an invitingly sly slip with a velvety texture. Allen says to look for notes of ripe dark fruit, but he also says you might pick up undertones of — you guessed it — chocolate.
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