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The Dior Extinction Rebellion protestor just issued an official statement about her protest:
"We are all fashion victims," read her sign.Author:Whitney BauckPublish date:Sep 29, 2020Dior, under current creative director Maria Grazia Churi, is no stranger to bold messaging on the runway. Last season, the runway backdrop included signs that said things like "Patriarchy=CO2" in neon lights — so no one seemed to bat an eye when the Spring 2021 show, which debuted in Paris on Tuesday, closed out with a woman holding a sign that said "We are all fashion victims.
Even LVMH head of communications and image Antoine Arnault was uncertain, initially telling WWD, "I think it was part of the show. It's hard to tell these days." Arnault later rescinded the statement, and Dior cut livestream footage so that the protestor doesn't appear in it, but the appearance had already made its mark on live attendees and social media.
The point the group is trying to make is simple: Climate change is a destructive force that's already here, and fashion needs to act like it's an emergency. The group even has a whole website dedicated to fashion specifically.
"I don't think we're destroying the planet," Sidney Toledano, chairman and CEO of LVMH, told WWD. "We're committed to reducing our environmental impact by cutting our carbon dioxide emissions, tracing our raw materials, and so forth. They shouldn't be targeting us. I think there are industries that pollute much more."
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