A marketing expert explains how LinkedIn can be an effective tool for your personal brand or business:
expert tips on using LinkedIn effectively are applicable across the board.Don’t post as a faceless brand or business, promote a figurehead or thought leader within your business and share their posts on your company page. After all, people buy people and are more likely to commenting and join discussions [if they know who they’re talking to]. Humanize interaction as if the post author was standing in front of you at a networking event.
Once you can see how you measure up to your peers you can see where you are in terms of your competitors too. The more social you are, the better your SSI Score and the better your ranking, the higher you’ll appear in searches for your industry.Upload your contacts. Quickly build your network by inviting your existing contacts to connect. Keep yourself and your achievements visible and keep a constant reminder about you, your business and brand at the forefront of their mind.
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