Filippa K's new creative director Liisa Kessler spoke exclusively to Vogue about her approach to the Swedish brand
earlier this year, you’d have found a rather minimal page, one wiped clean in fact, except for the logo featuring a new typeface. For some, the name will similarly draw a blank, but the brand has been popular in Europe and the Nordics for nearly 30 years, a dependable source for good jeans and polished casual pieces, often in neutral tones.
Kessler came to fashion by way of craft: “Growing up in a small German village is not like growing up in Paris, London, or New York; fashion was not really on our plate, but I was always really into doing things with my hands.” Taught by her mother to sew, she started customizing things as a teenager. When she told her parents she wanted to study fashion design, they suggested she apprentice with a local dressmaker, which she did for three years.
“We really had the most amazing day in north of Sweden with the landscape of the frozen sea and everything, it was really surreal,” Kessler says. “What made me super-happy is that when we finished the shoot, the models actually stayed together in the sauna.”Founded in 1993, the brand answered the needs of its active cofounder, Knuttson, who was her own muse. Mostly immune to trends, Filippa K didn’t move much beyond minimalism .
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