Presenting an exhaustive A-to-Z index of which celebrities have entered the increasingly cluttered beauty space
Photo-Illustration: The Cut; Photos: Fenty Beauty, Getty, Humanrace, Keys Soulcare, KKW, Pattern Beauty, Rare Beauty, If there’s one thing you can count on in these chaotic times, it’s that celebrities will launch beauty brands. As famous people shift away from simply being the faces of brands to becoming their founders, it’s hard to keep track of all of them. Below is an exhaustive and ongoing A-to-Z index of which celebrities have entered the increasingly cluttered beauty space.
Alicia Keys, Keys Soulcare Alicia Keys, the Grammy winner known for her “no makeup” look, created Keys Soulcare, a skin-care line that combines tried-and-true traditional ingredients like malachite, manuka honey, and hojicha powder with modern faves like hyaluronic acid and ceramides. The range includes a $22 powder exfoliator and a $30 moisturizer infused with “nature’s retinol.” Oat-milk candles and stone face rollers are also on offer, promoting self-care as a holistic ritual.
Becky G, Treslúce Beauty Singer, actress, and former face of CoverGirl Becky G founded Treslúce Beauty, a makeup line inspired by watching her mom and grandmother experiment with their own eye shadows. At the center of the collection is the “I Am” Shadow Palette , in which every shade is infused with blue agave sourced from Jalisco, Mexico, her grandparents’ home region.
Flower Beauty Lash Warrior Mascara $8 $10 now 25% off $8 Buy at Walmart Buy $10 at Ulta Beauty Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } . WELLECO SUPER ELIXIR Greens Pineapple and Lime Caddy $135 $135 Buy at Bluemercury Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } .
Goop Beauty GoopGlow Microderm Instant Glow Exfoliator $42 $42 Buy at Sephora Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } BACK TO TOP ^Hayley Williams, Good Dye Young Paramore singer Hayley Williams started her line of semi-permanent hair dyes, Good Dye Young, with her longtime hairstylist, Brian O’Connor.
Harry Styles, Pleasing We knew Harry Styles was getting ready to launch something after a Twitter fan account discovered the singer had registered a new business under the name Pleased As Holdings Limited in May 2021.
Jada Pinkett Smith, Hey Humans Jada Pinkett Smith created Hey Humans, an ecoconscious, accessible line, in 2021. The brand launched with 18 products ranging from body wash to toothpaste, all designed with sustainable packaging to reduce plastic pollution and none costing more than $6. “My body is my temple, and I love to take care of my body inside and out,” Pinkett Smith told Us Weekly. “But I also realize that the planet needs care as well.
Jessica Alba, The Honest Company Jessica Alba’s the Honest Company launched in 2012 with Instagram-friendly diapers that were free of petrochemicals and synthetic fragrances. Then she launched Honest Beauty in 2015. “From day one, our customers have been telling us that they want us to make beauty products,” Alba told Allure.com. Since then, Honest has become one of the biggest celebrity beauty brands, culminating in an IPO this summer .
Kesha Rose FTW Eyeshadow Palette $36 $36 Buy at ASOS Buy $36 at Hipdot Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } . Kristen Bell, Happy Dance In 2020, Kristen Bell created Happy Dance as a sub-brand of Lord Jones, the maker of luxury hemp-derived, CBD-infused products like fancy ingestible face oil. Bell’s line bundles Lord Jones CBD at a more affordable price point and in poppier, “easy-to-use formulations,” such as a $30 allover nourishing body butter and $15 break-apart bath bombs.
Kylie Skin Walnut Face Scrub $22 $22 Buy at Nordstrom Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } . MDNA Skin The Beauty Roller $200 $200 Buy at MDNA SKIN Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } .
Henry Rose Jake’s House Eau de Parfum $120 $120 Buy at Henry Rose Buy @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } . KORA Organics Noni Glow Body Oil $58 Buy at Goop @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .disclaimer-text_revenue { display: block; } } KORA Organics Turmeric BHA Brightening Treatment Mask $48 Buy at Sephora @media screen and { .page-header .disclaimer-text_revenue { display: block; } } @media screen and { .tertiary .
Priyanka Chopra Jonas, Anomaly In February 2021, actress, activist, and author Priyanka Chopra Jonas launched Anomaly, an affordable hair-care line with ecoconscious packaging. Available at Target, it consists of three shampoos, three conditioners, a dry shampoo, and a deep-conditioning treatment mask; each is $5.99 and certified as “Target Clean.
More recently, the singer worked with Jacques Cavallier Belletrud, the master perfumer for Louis Vuitton, to create the first Fenty Beauty perfume, a mix of magnolia, musk, tangerine, and blueberry with hints of Bulgarian rose absolute, geranium, and patchouli. It sold out in less than 24 hours. Selena Gomez, Rare Beauty Selena Gomez said she created Rare Beauty to “challenge beauty norms by shaping positive conversations about self-acceptance and mental health.” The concealer and foundation collections offer 48 shades each, but the real star of the brand, according to TikTok, is the Always an Optimist 4-in-1 Prime & Set Mist, which makeup artist Alessandro jokes is made with brujeria, or witchcraft.
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