The new dating feature within thepattern aims to personalize your dating experience with the power of astrology.
The founder of The Pattern and its new dating feature, Connect, decodes what’s in store for a season of transformation.Lisa Donovan finds the old-school approach to zodiac—short blurbs in the backs of magazines summing up what’s to come in a pithy couple of sentences—to be, well, “bullshit.
The Pattern’s immense success has led Donovan to pivot to creating a dating feature within The Pattern called Connect, which taps the same astrologically based personality information to measure people’s romantic compatibility. Users run what are called “bonds” through the app, which slot potential partners into six categories: soulmate, extraordinary, powerful, meaningful, complex, delicate, or challenging.
I would say that I was somebody who thought astrological predictions telling me how my life would be didn’t make any sense? But over the years, I’ve understood how detailed it is: it’s thousands of years old, based on very specific things, and it’s hyper-personalized. I don’t believe in the predictive stuff: Oh, I’m born in March, so this is what’s going to happen to me, and everyone else born in March is just like me. That isn’t real, essentially.
A couple of things are happening for everybody globally in terms of relationships. For almost three months starting on May 13th, Jupiter entered Pisces. Pisces is about opening your heart, healing, and sensitivity. That gave us a taste of hopefully what’s going to come, because next year, it will be fully in Pisces. So right now feels like a healing moment to forgive and open your heart. On July 13th, 14th, and 15th, Mars and Venus are conjunct in the sky.
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