424 cofounder and designer Guillermo Andrade spoke about decamping to Milan, the future of the brand and the evolution of streetwear.
MILAN — “If you want to make movies you come to Los Angeles, if you want to be in fashion you have to go to Milan,” said Guillermo Andrade, explaining his reason for staging the spring 2022 collection of his 424 brand in the Italian city for the first time.
“I now have a very clear idea of what I want to show, and I want to share, so the time feels right. Now it feels more real, there’s more texture, more background, more references, more categories, the production is at a different level, the prices are correct, the fabrics are incredible, production is like a dream, I’m just getting started,” he offered.The spring 2022 collection is to debut via video on June 20 at 4 p.m. CET.
As such, he firmly believes that the brand should cater to sixteensomething cool kids on the streets, who might have only donned cotton sweaters until now, as well as to the team members of the Arsenal soccer club, which named 424 its formalwear sponsor in 2019. Asked about the evolution of the streetwear phenomenon, which has grown from being niche apparel for youth counterculture into a global phenomenon that has reverberated throughout the luxury industry, Andrade said the trend will never really fade out.
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