Hard-partying British lads prone to drug-fueled shenanigans have been plaguing Amsterdam. The city has a message for them: Please don't come back.
Amsterdam's government has a message for party-happy British men who only plan to take drugs and make a scene in the city: Stay away.
The city's new campaign involves running online advertisements that specifically target British men aged 18 to 35. The video-based ads will be prompted by search terms like"pub crawl Amsterdam," and"cheap hotel Amsterdam," per aThese videos are specifically designed to warn tourists of the consequences of bad behavior.
One clip shows an inebriated man getting handcuffed by the police, along with ominous background music. The text on the video says:"Coming to Amsterdam for a messy night + getting trashed=€140 fine + criminal record=fewer prospects."The campaign will target British men aged 18 to 35 for now, per the city's statement. It will be expanded in the next year to repel all manner of"nuisance visitors" from other countries in the European Union.
"Visitors will remain welcome, but not if they misbehave and cause nuisance," Amsterdam's deputy mayor Sofyan Mbarki said in the statement."In that case, we as a city will say: rather not, stay away." Mbarki added that while Amsterdam is a bustling city, restrictive measures need to be taken to keep the city"liveable."
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