Armed with an overwhelming strike authorization vote and an activated membership, the performers’ union is seeking to tackle the snowballing issues of A.I. and streaming residuals: 'If there is a deal to be made, we'll make it.”
“I expect to deploy the full leverage that SAG-AFTRA has generated in various ways to make a deal,” says the union’s chief negotiator and national executive director Duncan Crabtree-Ireland. “And if there is a deal to be made, we’ll make it.” The AMPTP has said it is approaching the negotiations “with the goal of achieving a new agreement that is beneficial to SAG-AFTRA members and the industry overall.
In some cases, the issues that SAG-AFTRA is seeking to tackle in this negotiation overlap with those prioritized by the industry’s writers and directors in their own talks with the AMPTP. Regulating the present and potential future effects of generative A.I. on union members, for instance, is a top priority.
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