Founded by Glossier veteran Diarrha N’Diaye.
in the past year, you've witnessed all the process of creating a beauty brand from scratch. As she explained in"The Process" highlight reel on her page,"I am not in the business of creating more 'things.' My goal is [to] create better things." So she turned the Instagram account into her very own virtual focus group, requesting input on everything from packaging to logos in between a feed chock-full of melanated beauties.
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