Americans' Love of the Outdoors Fuels Demand for Off-Road Vehicles

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Americans' Love of the Outdoors Fuels Demand for Off-Road Vehicles
Off-Road VehiclesRecreational VehiclesRvs
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The COVID-19 pandemic sparked a renewed interest in the outdoors among Americans, leading to a surge in demand for off-road vehicles. Automakers have responded with a wave of new models, packages, and experiences tailored to this growing market.

During the COVID-19 pandemic, Americans were keen to break the mold. They'd been cooped up in their houses and apartment buildings for weeks. For many, a trip to a hotel and resort was out of the question. Enthusiasts went all-in on vehicles that not only served as transportation, but also residences.Before the pandemic, Americans were starting to rediscover their love of the great outdoors. Sales of recreational vehicles soared during the pandemic as the trend continued to grow.

In recent years, Mercedes-Benz killed its Sprinter and Metris gasoline-powered vans in the U.S. and introduced the all-electric eSprinter van. The company is already prepping its next steps, teasing the introduction of Van.EA, a newly developed scalable architecture that will provide the backbone for the company's vans division moving forward.

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