Americans may not know if trick or treating will happen this year because of the pandemic, but they’re buying a lot of Halloween candy while they wait to find out.
U.S. sales of Halloween candy were up 13% over last year in the month ending Sept. 6, according to data from market research firm IRI and the National Confectioners Association. That’s a bigger jump than the usual single-digit increases. Sales of Halloween chocolate alone are up 25%.
Ferrara Candy Co., which makes Brach’s Candy Corn, says it saw online demand three months earlier than usual. Some stores also asked Ferrara for earlier shipments. Ben Reed, of Arlington, Texas, takes pride in giving out full-size candy bars for Halloween. He usually buys between 160 and 200 candy bars.
Candy companies have been making some changes to deal with all the uncertainty around Halloween. Hershey is selling fewer large Halloween-themed bags of candy and shifting more candy to smaller, everyday bags that can still be sold after the holiday, said Phil Stanley, Hershey’s global chief sales officer.
CVS Caremark says it’s reduced the number of large and giant bags of candy stores will receive. It’s also expanded its assortment of “instant consumable” sized candy and gum that parents can pick up to treat themselves. Target says it’s cut back its assortment of Halloween candy in anticipation of a reduction of trick or treating this year.
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