The lawsuit — filed almost exactly two years after the shooting that killed eight people — alleges that American Tactical, Inc. failed to take steps to help prevent dangerous people from obtaining the high-capacity magazine, which allow shooters to fire dozens of rounds without having to reload.
Instead, the lawsuit says the company specifically targeted its products to a “consumer base filled with impulsive young men who feel they need to harm others in order to prove their strength and who have militaristic delusions of fighting in a war or a video game.” It points to action-movie-style marketing videos that were posted on American Tactical’s YouTube page featuring men firing round after round in tactical vests — similar to one worn by the FedEx facility shooter.
The complaint also names as defendants the president of American Tactical, the company’s marketing director, as well as Schmeisser GmbH — the German manufacturer of the high-capacity magazine — and 365 Plus, the global distributor. The lawsuit was filed in federal court in New York, where a law passed in 2021 opened the door to civil cases brought against the gun industry by classifying the illegal marketing and sale of firearms as a “public nuisance.”
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