More than half of U.S. drivers thinking about buying an EV were familiar with Chinese automaker names
More than half of would-be EV buyers in America already know about Chinese car brands. Young drivers aged between 18-25 are even more familiar with them. Seven out of 10 said they’d consider buying a Chinese EV if it cost 20 percent less than a Western car. You can’t even buy a Chinese-brand car in America right now, but already the threat posed by Asian automakers is causing a headache for U.S. firms.
who were either very likely or moderately likely to buy an EV the next time they went car shopping were familiar with Chinese brands like BYD, Leapmotor and Nio, Auto News reports. The figures come from the AlixPartners 2024 International Electric Vehicle Consumer-Sentiment Survey, which canvassed 9,000 drivers this March and April around the world, 2,000 of which were based in the U.S. It found that awareness of Chinese brands in the U.S.
Electric Vehicles Industry Reports Study USA
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