American Eagle to launch beauty business before the holiday season

The company did not say whether or not the business will be internally developed or whether it's considering acquiring another brand.

American Eagle did not say whether or not the business will be internally developed or if it's considering acquiring another brand.

The U.S. prestige beauty industry reached $18.8 billion in 2018, a 6% increased over 2017, according to data from NPD Group.said Wednesday that it plans to launch a beauty business before the holiday season. The company did not say whether or not the business will be internally developed or if it's considering acquiring another brand.

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