American Eagle Outfitters forecast current-quarter profit below analysts' estimates on Wednesday as the apparel maker spends more on advertising and new Aerie store openings.
American Eagle has rapidly increased marketing expenditure on its Aerie line of lingerie, using it as a sales driver while the company rolls back promotions and discounts.
However, against the backdrop of higher advertising expenses and wages in the first quarter, the company does not expect an improvement in operating profit margins until the second quarter, Chief Financial Officer Robert Madore said on a conference call. American Eagle said it was expecting"huge year" for its jeans business as it introduces new styles and take advantage of the woes of some its rivals.
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