The AE x Aerie collection uses a new technology called Cool Transfer to transfer AE's denim fabric onto non-denim fabrications.
Using American Eagle’s denim, the collection features summer-focused styles ranging from denim shorts, dresses and fleece matching sets to leggings, sports bras, swim, intimates and accessories. There are a total of 34 items in the collection.transformed classic silhouettes from their main assortments, adding polka-dot and washed denim prints. Additional items include accessories such as a bucket hat, scrunchie and sarong, all made from the Aerie swim material.
As for how the collaboration works, she said the bras, underwear and men’s underwear are made to be soft and have a lot of stretch. “Inspired by AE’s iconic jeans, the design team used the same fabric innovations for A Match Made in Denim that are used to make the Aerie and Offline products so buttery, comfortable and most loved,” she said.
One of the things she loves about the collaboration is that it challenges the teams to think differently across the entire AE and Aerie assortments, she said. “And you will start to see these new techniques pop up in our upcoming seasons,” she added.Foyle noted that the idea originated from both their brand teams. She said there’s a lot of excitement happening with Aerie and American Eagle right now, and that this year marks the 10th anniversary of the #AerieREAL movement.
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