American drivers are falling out of love with the latest car designs and tech, study finds

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American drivers are falling out of love with the latest car designs and tech, study finds
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These are the luxury and non-luxury brands that scored highest in an annual vehicle design and performance survey.

“The decline in consecutive years might look small, but it’s an indicator that larger issues may lie under the surface.”

That’s how Frank Hanley, senior director of auto benchmarking at J.D. Power, introduces the results of the research giant’s latest study of how Americans are responding to automakers’ latest vehicle designs and performance. Infotainment system complexity Complex entertainment and information technologies continue to frustrate buyers, the study finds. Less than half of owners prefer to use their car’s own built-in technologies to navigate, use voice recognition, and make calls. Most preferred to use their phone in the car . Only 56% of owners use their car’s own systems to play music – falling quickly from 70% in 2020.

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