The most valuable - and bankable - sports fan bases in America
I spent the first half of my life trying to be an athlete so I could become the second woman after Mary Lou Retton to appear on the front of a Wheaties box. I failed atI spent the first half of my life trying to be an athlete so I could become the second woman after Mary Lou Retton to appear on the front of a Wheaties box. I failed at that, and softball, basketball, volleyball, track, ice skating and cheerleading in the process.
I only ever made a team after my second time trying out, when I showed up the next year with my much more athletic younger sister. After my closest attempt at sporting success came in a spelling bee , I finally decided to take the advice of all those coaches who told me I had the brains and benchwarmer's big mouth better suited for sideline competition.
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