The 2024 Land Cruiser is coming to America to be part of the modern Toyota lineup.
Has the American market moved on without the Land Cruiser or is the audience still there? That's a question Toyota hopes it knows the answer to, having revealed the next-gen American version of the SUV for U.S. audiences this week.
"While one may wonder if there's room for another one, namely the new 2024 Toyota Land Cruiser, it must be pointed out that nothing else in the segment wears the Land Cruiser badge. This is one of the most aspirational nameplates among off-roaders, and there is pent-up demand for it because the nameplate has been gone from the North American market for a few years."
This off-road-centric SUV plugs yet another hole in Toyota's lineup. But, there's increasing pressure on the SUV realm above and below it. Grand Highlander enters the market this autumn to do face-to-face battle with the Telluride and Grand Cherokee L. Center console, shifter, cup holders and off-road capability controls in the 2024 Toyota Land Cruiser.Toyota Motor Sales U.S.A. Inc.
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