Leaked pricing for AMD's Radeon RX 9070 XT suggests a potentially aggressive pricing strategy aimed at undercutting Nvidia's RTX 5000 series. The leaks indicate a price point significantly lower than the RTX 5070, putting AMD in a strong position to compete in the mid-range market.
Multiple pricing leaks for AMD 's highly anticipated Radeon RX 9070 XT have surfaced in recent days, painting a rosy picture for AMD if the pricing is accurate as it will likely be undercutting all of Nvidia's new RTX 5000-series, including the GeForce RTX 5070 at $549. A leak suggests that the reference card for AMD 's Radeon RX 9070 XT, will cost just $479. However, most gamers opt for third party manufacturers with their own coolers for lower noise levels and better cooling.
Still, it's price does tie in somewhat with a more recent leak that suggests pricing for those more elaborate models, often referred to as AIBs or partner cards. This is the pricing everyone would like to know seeing as cards such as the Gigabyte Gaming OC version of the RX 9070 XT are the one's most gamers tend to buy. A leaked page on a Philippine retailer states a price for this model of 35,00 Pesos. This equates to around $512 before taxes and likely closer to $600 after them. This is significantly more than the Radeon RX 9070 XT if the leaked pricing is to be believed. The RTX 5070 Ti will come in at $749. In a recent performance leak, the RX 9070 XT was doing more than that and instead offering similar performance to the RTX 4070 Ti Super in one test and even eclipsing the RTX 4080 Super in another. A $600 price tag would currently only mean competing with an RTX 4070 Super and even then you'd be hard pressed to find one under $650. If AMD could offer performance a step or two above this for the same price, it will be on the right track to offer Nvidia some stiff competition in the mid range, even if its own Radeon RX 7900 XTX will still be its fastest card. However, with both AMD and Nvidia launching new models over the next month or two, this should also see falls in pricing of the Nvidia RTX 4000 and AMD Radeon RX 7000 series cards. AMD's aim this time around is to target market share and to do that it needs to be extremely competitive on price. It will also have its own version of Nvidia's DLSS 4, which it announced at CES alongside the likes of the GeForce RTX 5090, which is called FSR 4. Already previewed by journalists at CES, FSR 4's framerate boosting technology help it compete with Nvidia in offering higher frame rates, which should mean that even smooth gaming at 4K resolution is possible on the Radeon RX 9070 XT and 9070. As usual, the pricing is not confirmed, but with AMD most certainly having confirmed the new cards are coming, we don't have long to wait to see how AMD compared to Nvidia this time around
AMD Radeon RX 9070 XT Nvidia RTX 5000 Graphics Cards Pricing Leaks Competition
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