AMC vows to bar Universal movies from its theaters after video-on-demand comments

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AMC vows to bar Universal movies from its theaters after video-on-demand comments
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Well that escalated quickly.

AMC Entertainment, the world’s largest movie-theater chain, said Tuesday it will no longer play any movies from Universal Pictures after comments by NBCUniversal CEO Jeff Shell that the entertainment giant plans to release future movies directly to homes on-demand.

That brought a fiery response from AMC. In an open letter late Thursday addressed to Universal Studios Chairman Donna Langley, AMC CEO Adam Aron said: “This radical change by Universal to the business model that currently exists between our two companies represents nothing but downside for us and is categorically unacceptable to AMC Entertainment.

Generally, theaters require an exclusive 90-day window between a movie’s theatrical release and its availability for home rental or digital download. Universal is one of the largest Hollywood film studios, and if AMC carries out its threat it could have huge implications on the movie industry. In recent years, Universal’s releases have included the Oscar-winning “1917” as well as the megahit “Fast & Furious” and “Despicable Me” franchises.

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