After social media backlash, AMC Theatres will now make masks mandatory: 'We are reversing course and changing our policy. As we reopen theaters, we now will require that all AMC guests nationwide wear masks'
has reversed course and will require all of its guests to wear masks when it reopens next month. The about-face comes after AMC chief Adam Aron spurred a deluge of criticism and controversy when he toldthat mask-wearing would be encouraged but not mandated in states where it was not a requirement.. “We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary. We think that the vast majority of AMC guests will be wearing masks.
Aron’s comments came as AMC was unveiling new safety procedures that it argues will help keep its theaters free of COVID-19. The exhibitor has been shuttered since March when coronavirus first hit the U.S. On Friday, AMC announced that even though its competitors, such as Regal and Cinemark,“This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of masks,” the company said.
AMC says that 450 of its more than 600 venues will resume operations on July 15. The theater chain expects to be almost fully operational by the time that Disney’s “Mulan” debuts on July 24 and Warner Bros.’ “Tenet” bows on July 31.
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