AMC Theatres is trying to do something about the issue of big-budget Hollywood franchises increasingly squeezing out smaller movies.
"Yesterday," starring Himesh Patel, is one of the films AMC Theatres will promote as part of its new AMC Artisan Films program.
It may sound like a potential boon for cinephiles tired of sequels, spandex and spooky dolls. But what, by AMC’s standards, qualifies as “artisan,” and how will the company use its muscle? Other qualifying films on the lineup include A24’s folk horror flick “Midsommar”; the upcoming “Downton Abbey” movie from Focus Features; and Warner Bros.
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