The company says part of the reason is 'to ensure its ticket prices stay competitive.'
that the concept will end sometime in August. However, the company does still plan to start a new trial involving front-row seats that tend to go unsold. The hope is to upgrade the front-row seats which often tend to be the worst viewing area in the theatre, according to“AMC is applying its learnings as it pivots to its next innovation – enhanced spacious front row seating with extensive seat recline. Beginning in late 2023, AMC will begin testing its newest seating concept.
reported. They also noted that there was no change to front-row seats even though the prices were lowered in the pilot.
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