Zoom Rooms at AMC theaters will be launched in up to 17 major U.S. markets in 2023.
Meme-stock darling AMC Entertainment Holdings Inc. has teamed up with Zoom Video Communications Inc. to turn some of the movie-theater chain’s locations into so-called Zoom Rooms.
. The Zoom Rooms will be available in three-hour blocks, with typical auditorium sizes expected to be between 75 and 150 seats, depending upon the theater. “Now through this partnership of Zoom and AMC, we have the best of both worlds — the spectacular communications platform of Zoom combined with the comfort, size, scale, and state-of-the-art sight and sound capabilities of AMC’s centrally located theatres,” said AMC Chief Executive Adam Aron in a statement. “This creates an all-new product in major cities across the U.S. for companies and meeting planners.
The partnership was announced on the eve of AMC’s third-quarter earnings on Tuesday. Concerns of a box-office slowdown in August and September have been swirling around the company. In August, when AMC reported its second-quarter results, Aron spoke of the “dearth” of big titles being released in that month and September, adding that “things will slow for several weeks.”
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