AMC Entertainment’s stock perked up Thursday after the top exhibitor announced second-quarter results that exceeded Wall Street’s expectations thanks to AvengersEndgame and other blockbusters
, which would mean pricier tickets for certain blockbusters. During a conference call with Wall Street analysts to discuss the quarterly numbers, Aron said a pilot program at 30 theaters is under way in four cities. In those sites, which started the test last week, is implementing surcharges of 50 cents, $1 and $1.50 for each ticket bought for a handful of top titles.
Dynamic pricing has been bandied about by several U.S. exhibitors and is used in many international territories, but AMC’s pilot program represents a first. “These pricing strategies have been commonplace across our European theaters for years,” Aron said, also noting the ubiquity of dynamic pricing in the airline and hotel sectors. “Industry observers have talked about this idea coming to the United States also for years.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
AMC-Backed Dreamscape to Open VR Center in DallasAMC-backed virtual reality (VR) startup Dreamscape is opening a new outpost in the NorthPark Center mall in Dallas, Tx. The location-based VR center is scheduled to open on August 15, with tickets …
Read more »
AMC Stubs Subscription Service Hits 900,000 MembersAMC Theatres’ Stubs A-List program, which allows customers to see three movies a week for $19.95 a month, has hit 900,000 subscribers. That figure is far ahead of the original projection, ann…
Read more »
A Wall Street chief strategist breaks down why the stock market’s recent meltdown foreshadows a more powerful trend that could haunt investors for years to comeA key driver of the latest sell-off could linger and hurt investors from pension-fund managers to day traders.
Read more »
Wall Street drops as bond market stokes recession fearsU.S. stocks slipped on Wednesday, as investors reeling from rising trade tension...
Read more »
Great Wall warns BMW joint venture faces uncertaintiesChina's Great Wall Motor on Wednesday said that its jo...
Read more »
Markets Right Now: Stocks, yields sink again on Wall StreetStocks are sinking on Wall Street again as fearful investors dumped stocks and shoveled money into bonds. The Dow Jones Industrial Average fell more than 500 points.
Read more »