The cinema chain's 'Sandworm Slayer' blue gummy-topped promotional drink is turning heads.
‘ is getting attention on social media for its seemingly exorbitant price. The concoction is the Sandworm Slayer, a specialty drink topped with some gummy worms.“Naw Beetlejuice would’ve had to show up and bring me my drink for that price,” replied one commenter, while another snarked, “You could have bought 6 shares of AMC Theatres stock with that $31, not sure which one would have been worth the price.
First, this is a 24-ounce cocktail made with blue and black raspberry juice and “premium vodka” . So this is not just some blue soda. Second, the usual price for the Sandworm Slayer is a hefty-but-more-reasonable $21. According to AMC’s internal research — yes, they researched this question! — the price at 92 percent of AMC locations is $21 plus tax. The above drink was apparently purchased in Illinois, which has some unique liquor pricing laws that we won’t bore you with, which bumped the drink’s price to $28.25, plus tax.
Thus, if you’re going to one of the 8 percent of AMC theaters that are located in Illinois and opt for the 24-ounce version of Sandworm Slayer, you can also get a vibrant drink in an ice-filled plastic cup for an all-in cost of around $31. Still, the resulting drink does look a bit less exciting than the promotional photo for the drink, but you can say that about everything:AMC adds that the drink, “like so many of our movie-tie-in drinks, is wildly popular across the AMC circuit and sold very well during the weekend.” Indeed, chug a couple of these and you’ll forget how many times you said “Beetlejuice.”Toronto Film Festival. We use vendors that may also process your information to help provide our services.
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