You sexualized a perfectly good popcorn bucket is what you did, now look at it, that theater chain's got anxiety
Dune Part Two has been a huge hit, and perhaps only one thing could eclipse it in infamy: the viral AMC sandworm popcorn bucket that had everyone talking... and doing other things. Looking back, it appears the theater chain/increasing novelty popcorn holder vendor might have done things very differently if it knew it was going to become a moment. “We continue to learn and evolve. We would have never imagined the Dune thing.
The Dune bucket even got its own SNL skit, although Frank doesn’t think that it’s success either means there’s demands for the theater chain to go even more deranged for future buckets, or that the increasing trend of wildly shaped popcorn holders is suddenly a vital part of the company’s plans. “Some fans are collectors. There’s another group of people who are specific film fans, buying three different Ghostbusters products. It’s all a mix,” Franks continued.
Bucket Popcorn Franks Dune: Part Two Entertainment Culture Arrakis Elizabeth Frank Sandworm Gizmodo
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