Ambarella and Plus have partnered to supply hardware and software that deliver perception functionality in autonomy systems for passenger cars.
Ambarella, which makes edge AI and vision processors used in autonomous vehicles , will incorporate Plus’s AI-driven perception software into its SoCs for passenger cars. Each of the two Silicon Valley companies has years of experience providing tier-1 parts suppliers and the automakers themselves with key products for delivering various levels of driving automation.
Let’s set some context for the industry trends behind this deal, then dig into the specifics for Plus and Ambarella.The autonomous vehicle space continues to heat up, with companies including Tesla, GM and Ford offering their own autonomy systems for their respective AVs. These companies and their competitors are always looking for better autonomy offerings, which creates pressure for makers of autonomy subsystems—including perception solutions—to constantly improve their wares.
Solutions that fit this bill will also give the OEMs and car companies better supply chain resiliency because the manufacturers can multi-source components when supply gets constrained. This approach also prevents them from getting locked into an inflexible hardware-software bundle. Looking to the future, the automakers want scalable solutions that can address the full range of customer requirements so that autonomy can be expanded into L3 or even L4 systems.
The Ambarella-Plus partnership gives Plus a well-established partner for the passenger car space, which desperately needs a power-efficient solution for perception. Many of Plus’s existing products, including the SuperDrive self-driving system and the PlusProtect safety system, originated as trucking solutions and already have customer wins or partnerships with heavy-vehicle makers or suppliers such as Hyundai, Bosch, Iveco and.
Avs Autonomous Vehicles Vehicle Autonomy Autonomy Systems Vehicle Perception
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